Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Trailer Audience Research Survey #2 now live at

Dear readers: As promised, my UK collaborators and I have just launched our 2nd Annual Trailer Audience Survey. We’ve updated our questions and migrated from Web Monkey to a more robust platform. Here is the link: We invite you … Continue reading

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Welcome to Watching the Trailer (A re-post from Watching the

[Since I’m actively collaborating with and contributing to the Watching the Trailer research project, and its site and blog, for the near future, i’ll be reposting content that has been initially posted there. Double dipping, you say? Perhaps, but in … Continue reading

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We scheduled our release to coincide with the release by Warner Bros of the trailer for the 3rd and final installment of The Hobbit. So many survey respondents mentioned the Wrath of Smaug, it just felt right! [EDITORS NOTE: This … Continue reading

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