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Author Archives: Frederick Greene
Watching the Trailer, a research project that examines trailer audience uses, reactions and attitudes, has launched
Greetings Movie Trailers 101 readers and visitors. As habitues may kindly recall, I’ve been collaborating with fellow trailer scholars Dr. Keith Johnston and Dr. Ed Vollans of the University of East Anglia, Norwich, UK, on a survey of movie trailer … Continue reading
Q & A with an Argentinian Film Student
A couple of months ago, I received a request to respond to an online interview. Having reflected, responded and revised, I’m posting my answers to my interlocutor’s questions, hoping that they might prove salutary to other readers. Thanks to Mr. … Continue reading
Posted in Articles and Interviews
Tagged argentina, coming attractions, current practice of, fan videos, film student, future of, history of, interview, Keith Johnston, LISA kernan, market research, media studies, mobile trailers, movie marketing, movie trailers, previews, q & a, research, small screen, user generated content, Vinzenz Hediger, walter benjamin
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New “in-theater” Movie Marketing Guidelines from NATO: Shake up? Shake Down? Shake Out.
By now, you may have read about the new “In Theater Marketing Guidelines” promulgated by the National Association of Theater Owners (NATO). In this post, I review and evaluate these Voluntary Recommendations for film distributors and film marketers. What was … Continue reading