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Author Archives: Frederick Greene
Do Film Trailers Lie To Us?
Apologies for regular readers of this blog, but I plead the Holidays and work obligations for my derelictions from regular posting. I’m delighted to report that our Trailer Audience Survey is ongoing, with participation buoyed and rising since the recent … Continue reading
CHEVROLET STINGRAY (2014) LAUNCH TRAILER: Movie Previews for Products
I was in the theater to see The Hunger Games: Catching Fire, when, prior to the movie trailers, the product “trailers” screen. I resisted the seductions of sound, image, sound and story for just long enough to register that the … Continue reading
Posted in Observations and Provocations, Readings
Tagged " trailer, automobile, Batman, ben affleck, castration, chevrolet, christian bale, commercial, corvette, desire, dream, fulfillment, los angeles, madison avenue, movie marketing, paradox, phallus, product trailers, stingray, theory, transformers, unconscious
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ALL IS LOST Trailer: The Elemental Rhythm of Movie Marketing
Reviews for All Is Lost highlight the film’s paucity of dialogue. In this film about a lone American sailor struggling to survive in the vastness of the Indian ocean after his boat’s hull is punctured by an errant shipping container, … Continue reading