Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

MITTY TRAILER: Compelling and Connecting with Color

Posted on October 27, 2013 by Frederick Greene

I saw the Mitty trailer ahead of the IMAX screening of GRAVITY and was impressed with its visual style, editorial intelligence and emotional appeal. Though not a re-invention of movie marketing or a challenge to conventional formula, it is a … Continue reading →

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CARRIE TRAILER & TEASER: A tell-all campaign for a high-profile remake

Posted on October 15, 2013 by Frederick Greene

Though I love the Brian DePalma original (with the extraordinary Sissy Spacek), I’m looking forward to Kimberly Fierce‘s adaptation of Steven King‘s classic tale of shame, sexuality, puberty and power. Julianne Moore is an inspired choice to follow the inimitable … Continue reading →

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THE DOUBLE TRAILER: Audiences who like this sort of thing…will like this sort of thing

Posted on September 19, 2013 by Frederick Greene

A genre in film is analogous to a commodity category in non-experiential consumer products. Marks of generic or categorical membership represent bids to fulfill expectations, to anticipate desires and rationalize their satisfaction. Trailers, whose typical and predictive markers are the … Continue reading →

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