Category Archives: Introductory and Reference Post

Meta comments about trailers and introductions to my approach and methodolody

TRAILERS AS A SUBJECT OF ACADEMIC STUDY: Q & A with British University Students (part ii)

Posted on October 18, 2012 by Frederick Greene

This film has a 7% Rotten Tomatoes score and yet the trailer is superb–both in terms of understanding its audience and compellingly articulating its various appeals. I use it every year in my class as an example of the “lousy … Continue reading →

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TRAILERS AS A SUBJECT OF ACADEMIC INQUIRY: Q & A with British University Students

Posted on October 16, 2012 by Frederick Greene

My friend and colleague Dr. Keith Johnston, Senior Lecturer in Film & Television at the University of East Anglia in Norwich, England, contacted me recently, asking for a referral to a “real” trailer producer who might be willing to conduct … Continue reading →

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STEPHEN FRANKFURT: In memoriam for a visionary advertiser and movie marketer

Posted on October 4, 2012 by Frederick Greene

I read the obituary of Stephen Frankfurt in yesterdays Times. He was a giant of the industry–indeed of several disciplines within the industry of advertising. I’ve provided some links to better bios than I can offer here (see bottom of … Continue reading →

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