Tag Archives: ” trailer

Where the Wild Things Are: The Power of the Perfect Music Cue

Posted on August 26, 2011 by Frederick Greene

The 2:06 theatrical trailer for Where the Wild Things Are (2009), demonstrates the centrality of the music cue (and the music librarian) to trailer making.  I love this trailer for the stirring, evocative, and narrative Arcade Fire anthem (Wake Up) … Continue reading →

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Toy Story 3 Plays it Safe (Post 3 of 3)

Posted on August 16, 2011 by Frederick Greene

  What I’m saying, therefore, is that while this trailer is unrepresentative of the film in tone and gravity and plot, underselling the film in each of those areas is an understandably prudent choice.   A recent work of market research[1], … Continue reading →

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Toy Story 3 Plays It Safe (Post 1 of 3)

Posted on August 10, 2011 by Frederick Greene

Toy Story 3 Official Theatrical Trailer The 2:19 theatrical trailer for Toy Story 3 is a beautiful, effective piece of movie marketing that blithely presents the conflict driving the story before diverting audience attention into a minor, amusing sub plot. … Continue reading →

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