Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

MUD TRAILER:

Posted on May 1, 2013 by Frederick Greene

The recent (and so far successful) effort by Matthew McConaughey to rehabilitate his reputation and develop his craft gained momentum this past weekend with the release of MUD, a coming of age story set in the Mississippi delta. A limited … Continue reading →

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PAIN & GAIN TRAILER: Marketing Fun in the Sun

Posted on April 26, 2013 by Frederick Greene

Occasionally, I remember to celebrate– and not merely anatomize–trailers in this space, in imitation of my fan-boy/girl peers on other trailer-focused websites and blogs. As I watched and rewatched the official trailer for director (rather than producer only) Michael Bay’s … Continue reading →

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BOOK TRAILERS: Selling Words with Images Part I of ?

Posted on April 18, 2013 by Frederick Greene

I’ve blogged before in this space about book trailers as an extension of the “preview of coming attraction” phenomenon into the world of publishing. Book trailers, as I’m frequently asked, are pretty much like what you’d think they’d be: audio-visual … Continue reading →

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