Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

X-Rated Trailers – Sexploitation Marketing in 1970's Hard Core Previews

Posted on December 27, 2011 by Frederick Greene

(note: this is an age gated trailers. You must be 18 to view) Director Stephen Gibson’s The Lollipop Girls in Hard Candy preview opens with a zoom in of an “IN 3-D” text block, which is immediately followed by a … Continue reading →

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The Clones (1973) – Science Fiction Meets Science Fact

Posted on December 22, 2011 by Frederick Greene

[Part 3 in our continuing look at trailers for exploitation films. Advertising and marketing for exploitation films enjoy benefits not available to mainstream fare. Lower budgets allow greater risk taking; lower visibility allows more risque risk taking. Experimentation and excess … Continue reading →

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The Wizard of Gore: The Undeniable Appeal of Excess

Posted on December 20, 2011 by Frederick Greene

[Continuing our look at trailers for exploitation films–what I’ve called in a previous post, a redundancy, insofar as a trailer is itself an “exploitation” film–we have today a trailer for an exploitation horror film. Tony is charmed by the preview … Continue reading →

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