KEY ART AWARDS TIME: Honoring the talent behind movie marketing


Next Wednesday, Oct. 17th, the Hollywood Reporter presents the 41st Annual Key Art Awards, “entertainment’s most recognized awards competition for advertising and communications.”

Although this is a mostly insider evening, the trailers, tv spots, posters and campaigns and creative talents that are the focus of the awards show will be familiar to audiences across the country and around the world. Basically, these are the Oscars for the world’s favorite advertising. The Golden Trailer Awards may be more fun (think Golden Globe‘s) but the Key Art are more prestigious.

In this post, I wanted to draw attention to two individuals who are this years recipients of lifetime achievement awards.

Dawn Baillie, a founding partner at trailer and print powerhouse BLT Communications, will be receiving the first inaugural Saul Bass Award.
(Quoting from the Key Art Awards website:)
The Saul Bass Award:
Saul Bass is considered by today’s creative community to be one of the most iconic and influential graphic designers and filmmakers of the 20th century. His work is easily recognized and has influenced multiple generations of designers, film students and directors alike. During his 40-year career, he worked with some of Hollywood’s greatest filmmakers including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese.
The Hollywood Reporter’s Key Art Awards is proud to announce the creation of the Saul Bass Award to honor talented graphic designers and filmmakers that are creating their own iconic and influential style. The recipient of the Saul Bass Award will be someone whose body of work stands out amongst the competition and inspires others in the industry.

Dawn (Teitelbaum) Baillie, along with partners Rick Lynch and her husband Clive Baillie, founded BLT & Associates in 1992. She currently serves as Vice President / Chief Financial Officer and as a Creative Director and Designer. She leads “D-Pod”, a group of 12 talented designers and artists dedicated to solving myriad creative challenges. Prior to BLT, Dawn was an Art Director at Dazu Advertising.

Dawn began her career due to the good fortune of meeting Tony Seiniger, who hired her at Seiniger Advertising despite her punk rock trappings and bundles of bizarre paintings of her grandmother. She spent three years at “Seiniger U” learning from the best in the business. She is eternally grateful to Tony for taking a chance on her right after her graduation from Otis/Parsons in 1985, where she earned a BFA in Communication Design and Illustration.

Dawn is also the founder of BLT Helps, a nonprofit agency created to help other charities with their marketing and design needs. There she developed an app for teaching meditation, the funds from which aid that nonprofit work.

Dawn has mentored and worked alongside some of the most gifted artists the business has known, and has collaborated on hundreds of campaigns. Her project collaborations extend beyond coworkers to exceptional clients with insight, courage, and trust.

She was greatly influenced by J.C. Leyendecker, Norman Rockwell, Richard Amsel, Drew Struzan, Mary Ellen Mark, Albert Watson, and of course, Mr. Saul Bass, with whom she tearfully shook hands at the HR Key Art Awards in 1992. She is fully aware that she still has a long way to go.

Dawn has been to India numerous times, is a dedicated yogi, and a believer in helping others. Her most cherished accomplishment is her family. She has been married to Clive for 18 years and they have two beloved and talented daughters.”

Check out her gallery of work here.

The 2012 Honorary Key Art Award Recipient is photographer, Frank W. Ockenfels 3.
“Frank W Ockenfels 3, has photographed movie posters for films including The Social Network, Men In Black 3, Harry Potter, The Amazing Spiderman, The Chronicles of Riddick, and Eternal Sunshine of a Spotless Mind. In addition, Ockenfels has done album covers and press shoots for musicians like David Bowie, Willie Nelson, Neil Diamond, Wilco, No Doubt, The Strokes and Norah Jones, and has shot TV advertising campaigns for every major network.”

Check out his gallery of distinguished work here.

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movietrailers101 by Fred Greene is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.
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