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Tag Archives: james franco
THIS IS THE END Red Band Trailer: A very special shoot
Having spent the past 2 months writing about the earliest trailers, I figured it was high time to check in with movie marketing in its second century. I sought inspiration from MTV which has a page that tracks the most … Continue reading
BLOOPERS & OUTTAKES: Trailers By Another Name and From Another Angle
THE LION KING (1994) A Case Study Did you know that the first trailer editors were obliged to work from outtakes? That’s because the negative was too costly/precious, and so the montage editors who got conscripted into movie marketing (circa … Continue reading