Monthly Archives: August 2011

Toy Story 3 Plays it Safe (Post 3 of 3)

  What I’m saying, therefore, is that while this trailer is unrepresentative of the film in tone and gravity and plot, underselling the film in each of those areas is an understandably prudent choice.   A recent work of market research[1], … Continue reading

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Toy Story 3 Plays it Safe (Post 2 of 2)

Let’s consider the commercial artistry of this two minute, multi-part film.  Structurally, the trailer for Toy Story 3 has 8 distinct movements, with three separate music cues. It uses cards, diegetic dialogue, lyrics and melody to promise a happy ending, … Continue reading

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Toy Story 3 Plays It Safe (Post 1 of 3)

Toy Story 3 Official Theatrical Trailer The 2:19 theatrical trailer for Toy Story 3 is a beautiful, effective piece of movie marketing that blithely presents the conflict driving the story before diverting audience attention into a minor, amusing sub plot. … Continue reading

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