Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

HOLY MOTORS TRAILER: Holy Moly!!! Just what is this film about?

Posted on December 18, 2012 by Frederick Greene

Holy Motors is making many top-ten lists for 2012, although it’s made about 450K so far, according to Box Office Mojo. Above, you can watch an extremely unformulaic and impressionistic trailer for an extremely unformulaic and impressionistic film. What I … Continue reading →

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EARLY TRAILERS: Notes & Insights

Posted on December 13, 2012 by Frederick Greene

I’ve spent several hours lately (with a few more to go) in the Archive Research & Study Center at UCLA, on the second floor of glorious Powell Library, watching dvd’s and vhs’ made from what remains of the relatively few … Continue reading →

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PRODUCING A BOOK TRAILER (part 2): Creative Meetings

Posted on December 7, 2012 by Frederick Greene

This above video is a specially shot book trailer which presumes to present the characters who populate the novel, violating what I understood to be one of the few rules of the genre: don’t interfere with the imaginative investment of … Continue reading →

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