Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

LES MISERABLES FEATURETTE: Innovative, Intimate, Authentic?

I do love the behind the scenes conceit of the featurette which offers you the appearance of unscripted, intimate access to the stars and star-directors/producers who have combined to create the film that interests you. Given the mixed reviews from … Continue reading

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HAPPY HOLIDAYS: Trailer Prof is on vacation. New Content Coming January 2013

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TOWARD A CRITICAL THEORY OF (MOVIE TRAILER) ADVERTISING

[This trailer foregrounds its purposes and its devices, it’s “systematically distorted communication.”] According to Professors John Harms & Douglas Kellner in their overview of the scholarly research on advertising emerging within Critical Media Studies, “advertising is a form of social … Continue reading

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