Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

RUST & BONE: light, sound, words

Posted on January 22, 2013 by Frederick Greene

Rust and Bone made many critics top 10 list for 2012. I’ve just watched the trailer, but avoided reading a synopsis, so this post relies on the a/v evidence of the trailer for its analysis. I did look up the … Continue reading →

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“HANDS UP” (1918) – The very first promo trailer pioneers motion picture B to B communications

Posted on January 15, 2013 by Frederick Greene

Researching early trailers at UCLA’s Powell Library, I came across 2 versions of a promo trailer for “Hands Up!“, a 15 part 1918 serial starring Ruth Roland and George Chesebro.* Rather than a traditional trailer– a communication between the film’s … Continue reading →

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CHRONICLE (2012) Trailer: Form & Content Combine to Convey a History if Not a Narrative

Posted on January 10, 2013 by Frederick Greene

“Chronicle is a 2012 science fiction film directed by Josh Trank in his directorial debut, and written by Max Landisbased on a story by both. Three Seattle high-school seniors, bullied Andrew (Dane DeHaan), his cousin Matt (Alex Russell) and more … Continue reading →

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