Tag Archives: ruth roland

“HANDS UP!” PROMO-TRAILER REDUX: Retraction and Reappreciation

[Note: I visited UCLA’s Archive Research Study Center the other night to watch again this 1918 promo in order to fill in some gaps in my handwritten notes and prior to submitting a draft of an academic paper on early … Continue reading

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“HANDS UP” (1918) – The very first promo trailer pioneers motion picture B to B communications

Researching early trailers at UCLA’s Powell Library, I came across 2 versions of a promo trailer for “Hands Up!“, a 15 part 1918 serial starring Ruth Roland and George Chesebro.* Rather than a traditional trailer– a communication between the film’s … Continue reading

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MOVIE TRAILERS IN THE NEWS: KPCC (Pasadena) broadcasts 2 segments on the worlds favorite advertising

“Battle: Los Angeles. It’s a generic alien invasion pop-corn flick, but the trailer was different. Instead of three minutes of explosions and witty one-liners, it featured dramatic scenes of UFOs scored to a calm and eerie song.” –From Inside one … Continue reading

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