Tag Archives: serials

“HANDS UP!” PROMO-TRAILER REDUX: Retraction and Reappreciation

[Note: I visited UCLA’s Archive Research Study Center the other night to watch again this 1918 promo in order to fill in some gaps in my handwritten notes and prior to submitting a draft of an academic paper on early … Continue reading

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THE FIRST TRAILERS: SERIES & SERIALS

You would think that from the birth of filmmaking and film projection, trailers would have emerged as an essential mode of marketing, advertising and promotion. Instead, it took 18 years from Edison’s triumph to the first rudimentary and barely recognizable … Continue reading

Posted in Introductory and Reference Post | Tagged , , , , , , , , , , | 1 Comment