Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

PRODUCING A BOOK TRAILER (part I): No Footage Means Few Limits

Posted on December 4, 2012 by Frederick Greene

I’m producing a book trailer for a client who’s written an apocalyptic romantic thriller. Since I’m currently applying what I know about trailer making to the different circumstances of literary entertainment, I thought I would share the experience. I’ve written … Continue reading →

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“WE CAN LIE LIKE NOBODY’S BUSINESS”: Is the world’s favorite advertising the world’s finest propaganda?

Posted on November 30, 2012 by Frederick Greene

The quote above comes from a taped interview that trailer pioneer Andrew J. Kuehn gave some years before the foundation he endowed financed a documentary history of audio-visual movie marketing. He concluded his wry boast with this qualification: “the trouble … Continue reading →

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LINCOLN TRAILER: What you See is What you Get

Posted on November 15, 2012 by Frederick Greene

After reading A.O. Scott‘s review in the NYTimes, I decided to see Lincoln, which I did the other night. I love Tony Kushner’s writing; I admire Spielberg’s choices and acknowledge his films as “cultural landmarks” regardless of whether I like … Continue reading →

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