Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

POULTRYGEIST UNCENSORED TRAILER: Code Brown, or Don’t Question Troma’s Commitment to Marketing its Films

A co-worker showed me this preview for “Poultrygeist: Night of the Chicken Dead,” which features an orgy of violence perpetrated by the eponymous villains against the unwitting but presumably deserving employees of a Chicken Restaurant unhappily located on a desecrated … Continue reading

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BRIDESMAIDS TRAILER: Uber Chick-Flick Positioned for the Apatow Dude Demographic

I asked our trailer editor at SizzlePitch to name a trailer that impressed him. He mentioned that for Bridesmaids, a film he hadn’t intended to see, until he watched the preview. In his recollection, it contained all the best gross-out … Continue reading

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BUFFALO 66 TRAILER: Breaking the Rules / Representing the Film

Jijo Reed, a veteran trailermaker and producer, (and my boss at SizzlePitch), recommended this trailer to my attention, saying he loved how Vincent Gallo flouted the conventions of trailer production while making such a memorable and effective piece of film … Continue reading

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