Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

TITLE SEQUENCES – The Cart that Pulls the Horse

Posted on August 16, 2012 by Frederick Greene

I just visited the Art of the Title website, about which I’ve written in a previous post, to see what that brilliant & energetic collective of filmmakers and graphic designers are up to, and was gratified to see expanded content, … Continue reading →

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GARDEN STATE Teaser: There’s Beauty in the Breakdown

Posted on August 14, 2012 by Frederick Greene

I’ve gone back to IFC’s list of 50 great trailers for today’s post. Here’s what critic Brandon Kim says about the 1:15 teaser for Garden State, which it ranks #14: “Garden State” never managed the darkness and gravity that could … Continue reading →

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AFI’s list of GREATEST TRAILERS? #40, SOUTH PARK: BIGGER LONGER & UNCUT Teaser

Posted on August 9, 2012 by Frederick Greene

A couple of years back, the AFI put together a list of the 100 greatest trailers of all time, with short descriptions and appreciations of each. It’s a great “filmography” for trailer afficionados and a reliable inspiration to my own … Continue reading →

Posted in Classic Readings (of classic film trailers), Observations and Provocations, Readings | Tagged , , , , , , , , | Leave a comment