Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

10 META-Trailers Worth Watching

Posted on November 25, 2011 by Frederick Greene

As I noted in my Nov. 23rd post on Meta Trailers, trailers are always implicitly self-referential. Some trailers, however, foreground their status as familiar, formulaic and appealing feature film advertisements as the basis for their own promotional message. Here is … Continue reading →

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Meta Movies – Trailers, Free Samples & Self-consciousness

Posted on November 23, 2011 by Frederick Greene

(A FILM ABOUT COMEDY WITH JERRY SEINFELD) I have tried to use this blog to denaturalize and defamiliarize my subject. I’ve wanted to introduce critical distance into the appreciation of these short commercial films that are so universally enjoyed, so … Continue reading →

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Confidently Underselling "THE GIRL WITH THE DRAGON TATTOO:" A READING

Posted on November 18, 2011 by Frederick Greene

  My bad!   I hijacked the promised “trailer reading” of THE GIRL WITH THE DRAGON TATTOO for a disquisition on the temporal quality of trailer reception and the typical “quantity” of trailer consumption.  (See my previous post.)   In this … Continue reading →

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