Category Archives: Introductory and Reference Post

Meta comments about trailers and introductions to my approach and methodolody

BOOK TRAILERS: An A-V Advertisement for a Verbal Medium

Posted on July 19, 2012 by Frederick Greene

The author of a manuscript  I’ve been editing recently asked me what I knew about Book Trailers and whether I recommended she produce one for her novel.   As a toiler in the world of previews, heralds and coming attractions, … Continue reading →

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BLOOPERS & OUTTAKES: Trailers By Another Name and From Another Angle

Posted on July 12, 2012 by Frederick Greene

THE LION KING (1994) A Case Study Did you know that the first trailer editors were obliged to work from outtakes? That’s because the negative was too costly/precious, and so the montage editors who got conscripted into movie marketing (circa … Continue reading →

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THE DARK KNIGHT RISES Featurette: A Long Trailer and A Short Documentary

Posted on July 10, 2012 by Frederick Greene

FEATURETTES: Back in the 70’s, featurettes were commonplace marketing adjuncts for important or significant feature films. They were shown on TV (where else, in those benighted days before the intertubes), helping to flesh out the broadcast minutes that a movie-of-the-week … Continue reading →

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