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Tag Archives: excellence
IT DEPENDS: A Defense of Trailers as Virtuoso Film Art
[youtube-http://www.youtube.com/watch?v=bkTpAYrLcOo] BIG STAR, POPULAR GENRE, STRONG TRAILER BUT IRAQ WAR FILMS DON’T SELL! A two-minute trailer serves many masters and navigates varied, sometimes competing claims. Moreover, its film craft, marketing effectiveness and entertainment value are independent of one another and … Continue reading
Posted in Observations and Provocations
Tagged challenges, excellence, FILM ART, marketing, prediction, quality, Trailers, variables
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