Tag Archives: FILM ART

TRAILER EDITING: Toward a formal definition

DISCONTINUITY EDITING IN THE LAUNCH TRAILER FOR A BLOCKBUSTER VIDEO GAME This was “editing” week in seminar and as I re-read the materials dealing with feature film and trailer “shot coordination,” certain correspondences and connections struck me with the force … Continue reading

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IT DEPENDS: A Defense of Trailers as Virtuoso Film Art

[youtube-http://www.youtube.com/watch?v=bkTpAYrLcOo] BIG STAR, POPULAR GENRE, STRONG TRAILER BUT IRAQ WAR FILMS DON’T SELL! A two-minute trailer serves many masters and navigates varied, sometimes competing claims. Moreover, its film craft, marketing effectiveness and entertainment value are independent of one another and … Continue reading

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