Tag Archives: marketing

Toy Story 3 Plays It Safe (Post 1 of 3)

Toy Story 3 Official Theatrical Trailer The 2:19 theatrical trailer for Toy Story 3 is a beautiful, effective piece of movie marketing that blithely presents the conflict driving the story before diverting audience attention into a minor, amusing sub plot. … Continue reading

Posted in Readings | Tagged , , , , , , | Leave a comment

HORRIBLE BOSSES: Red Band Theatrical Trailer (Post 1 of 2)

Horrible Bosses is a high concept project whose premise is contained in the title. The original take on the subject is expressed in the murder consultant’s question, “why don’t you kill each others bosses?” Why not, indeed? High concept is … Continue reading

Posted in Readings | Tagged , , , , , , , | Leave a comment