Subscribe Via Email
-
Recent Posts
- Russian Trailers — Yes, there is film marketing outside the US and Western Allies
- Trollope on Trailers: Audience Expectations in the Victorian Imagination
- 15 Hottest Movie Trailers Ranked by Experts: From ‘Mad Max’ to ‘Batman v Superman’ (and we’re the Experts)
- Trailer Audience Research Survey #2 now live at WatchingtheTrailer.com
- Welcome to Watching the Trailer (A re-post from Watching the Trailer.com)
Archives
- September 2015
- August 2015
- May 2015
- March 2015
- December 2014
- November 2014
- April 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
Blogroll
- AJK Foundation
- AMPAS Archive
- Art of the Title
- Box Office Mojo
- Documentation
- Flavor Wire
- Golden Trailer Awards
- Key Art Awards
- Movie Trailer Trash
- Plugins
- Space of Attraction
- Suggest Ideas
- Support Forum
- The Trailer Mash
- Themes
- Trailer Audience Research
- Trailers from Hell
- UCLA Archive
- WordPress Blog
- WordPress Planet
Tag Archives: marketing
MALE ANXIETY & FEMALE DISCOURAGEMENT: 30 MINUTES OR LESS
Buddy movies featuring hapless slackers in extreme circumstances, occupy a valuable niche in the domestic market, appealing, despite coarse humor, male protagonists and male pre-occupations, to mixed audiences. Yet the International Red Band trailer for 30 MINUTES OR LESS, which … Continue reading
Posted in Readings
Tagged aziz Ansari, Columbia, danny mcbride, demographics, Freud, Jesse Eisenberg, male anxiety, marketing, MRC, nick swardson, psychoanalyze, red band, repetition compulsion, Sony, Trailers, Zombieland
Leave a comment
Learning from Propaganda: Helpful Hints for Connection with Audiences
[WARNING: THIS IS A LONG, CONTENT RICH, MEDIA POOR AND FRANKLY IRONIC POST. MAY NOT BE SUITABLE FOR MARKETING AND ADVERTISING LAYPERSONS.] In my post last week, I examined Nancy Goliger’s observation that by any objective/neutral definition of propaganda, we … Continue reading
Posted in Observations and Provocations
Tagged andy kuehn, audience, benedict coulter, copywriting, marketing, nancy goliger, propaganda, rhetoric, Trailers, wikipedia
1 Comment
Where The Wild Things Are: Civilized Misdirection
In my first post about “Where the Wild Things Are,” I considered the choice of a musical cue for the trailer. In this post, I’d like to examine the visual elements that appear in the trailer in terms of … Continue reading
Posted in Readings
Tagged " "Arcade Fire, "Where the Wild Things Are, copy, editing, marketing, Maurice Sendak, misdirection, spike jonze, Trailers
Leave a comment