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Tag Archives: movie trailers
Trailers, Movie Posters, Augmented Reality Games, APPS, etc., etc.: Promotional Materials in the Academic Spotlight
OFFICIAL AVATAR TRAILER – Download the INTERACTIVE one at www.avatarmovie.com/air/ I got a Call For Papers yesterday from a colleague, contributor to and resource for this blog, Dr. Keith Johnston, a lecturer in film at an University of East Anglia … Continue reading
MARKETING ENTERTAINMENT: Entertainment as Marketing, From Silicon Valley and Hollywood to Madison Avenue
NATURALIZING THE BRAND’S COMMERCIAL RELATIONSHIP WITH AUDIENCES? Last Friday, I attended the “Transmedia 3: Rethinking Creative Relations” Conference at USC, a joint presentation of UCLA Theater, Film and Television Department AND USC’s Annenberg School of Communications, generously sponsored by the … Continue reading