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Tag Archives: positioning
Battleship Trailers: From Story to Spectacle as the Skepticism Continues
RECENTLY RELEASED TRAILER I come not to condemn the beleaguered board-game inspired movie, but to praise its recent repositioning via the trailer above. Defying the skepticism and negative critical reaction to the 209M Hasbro branded summer blockbuster, (which, by the … Continue reading
Posted in Readings
Tagged battleship trailer, box office, brooklyn decker, hasbro, liam neeson, marketing, positioning, rihanna, transformers
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The Grey Teaser Trailer: Liam Neeson–a leading man for the (no-longer) forgotten demographic
[youtube+http://www.youtube.com/watch?v=Hfb0-U0ydj8] Even before the tragic death of wife Natasha Richardson in March of 2009, which made him both an eligible widower and a figure of enormous sympathy, gravel voiced, Academy Award Winner (Schindler’s List) Liam Neeson was being repositioned as … Continue reading
Posted in Readings
Tagged alaska, box office, clint eastwood, harrison ford, john wayne, leading men, liam neeson, love guru, market research, mel gibson, mike myers, natasha richardson, nielsen, NRG, positioning, seraphim falls, taken, the grey, unknown, wolves
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