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Tag Archives: ” trailer
SHOCKING ASIA – Putting the X in Exotic Exploitation
The trailer for Shocking Asia opens as travelogue showing picturesque footage of East Indian spiritual ceremonies, then quickly dissolves into sensationalism as worshipers are shown undergoing real self- mortifications of the flesh. Next, Southeast Asian transvestite prostitutes working in their … Continue reading
Posted in Guest Posts, Readings
Tagged " trailer, exotic, exploitation, gualtiero jacopetti, marketing, rolf olsen, shocking asia, shocking asia 2
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PROJECT X Trailer — Desperate, Mean and Resentful: Party on American Youth
It’s not my job or duty to “approve” the moral or political messages of movie advertising, but I do like to understand how they frame their appeals and accomplish their promotional objectives—the better to explain it to students, or more … Continue reading
Posted in Readings
Tagged " trailer, cynicism, jimmy kimmel, marketing, mean girls, old school, pasadena, project x, the hangover, todd phillips, warner brothers
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La Dolce Vita: Marketing the Sweet Life as a Still Life
[youtube=www.youtube.com/watch?v=2YZjAn0GZfE] Film scholars date the contemporary period of trailermaking to the early 1960s’, pointing to such bold and formula rejecting previews as Dr Strangelove and The Night of the Iguana (both 1963) as avatars of the new approach. But the … Continue reading