Tag Archives: ” trailer

TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

Posted on January 20, 2012 by Frederick Greene

In this post, I describe typical work, emphasizing variety and context. Please refer to my post of January 17th for an overview of the terrain and the process. THE COPYWRITER EARNED HIS/HER FEE WITH THE V.O. AND THE CONCEPT First, … Continue reading →

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Copy? Copy! What Trailer Copywriters Do (Part I)

Posted on January 17, 2012 by Frederick Greene

WHO DO YOU THINK WROTE THE VOICE OVER? The popular AMC series Mad Men has made it easier for copywriters to explain their work and their value. And yet, when I name my profession to strangers, they often hear “copy-righter” … Continue reading →

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COWBOYS AND ALIENS: Why did audiences laugh at the trailer?

Posted on January 12, 2012 by Frederick Greene

It seemed an ill-omen when audiences responded to the theatrical trailer for Cowboys and Aliens with laughter. Not full throated laughter indicative of pleasure, but thin, nervous, awkward, even scornful laughs, titters and jeers. I recall seeing the trailer twice … Continue reading →

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