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Tag Archives: ” trailer
THE ARTIST TRAILER: Contemporary Marketing for the Silent Era
Having enjoyed The Artist, whose ingenious reclamation of silent film for 21st century audiences was so nuanced and joyful, I wondered whether its trailer attempted anything as ambitious with 1920’s film marketing. Alas, it didn’t. No great surprise, here, since … Continue reading
Posted in Readings
Tagged " trailer, 1920's, Bejo, Dujardins, james cromwell, john goodman, Michel Hazanavicius, penelope ann miller, silent movie, the artist, weinstein brothers
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The Wizard of Gore: The Undeniable Appeal of Excess
[Continuing our look at trailers for exploitation films–what I’ve called in a previous post, a redundancy, insofar as a trailer is itself an “exploitation” film–we have today a trailer for an exploitation horror film. Tony is charmed by the preview … Continue reading
Posted in Guest Posts
Tagged " trailer, exploitation, Herschell Gordon Lewis, horror, kitsch, splatter film, The Wizard of Gore
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The Pink Panther: Voyeristic Pleasures In a Gem of a Trailer (Part II)
As promised at the end of my last post, an attempt to answer the critical question: Who do the trailermakers think they’re addressing and what is it they think we want from our entertainment?. First, we notice that the trailer … Continue reading
Posted in Classic Readings (of classic film trailers)
Tagged " trailer, 1960s, audience desire, blake edwards, capucine, claudia cardinale, david foster wallace, david niven, diamond, editing, fran jeffries, HENRY mancini, infinite jest, marketing, peter sellers, PINK PANTHER, robert wagner
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