Tag Archives: box office bombs

COWBOYS AND ALIENS: Why did audiences laugh at the trailer?

It seemed an ill-omen when audiences responded to the theatrical trailer for Cowboys and Aliens with laughter. Not full throated laughter indicative of pleasure, but thin, nervous, awkward, even scornful laughs, titters and jeers. I recall seeing the trailer twice … Continue reading

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Trailers for Box Office Bombs: Hindsight Speculation About What Went Wrong (Part I)

First, let me emphasize the anecdotal and subjective quality of the analysis to follow. The marketing campaign for a feature film is built of too many elements (print, teasers, trailers, press, tie-ins, promotions, reviews, release strategy, clips, website, standees, etc.) … Continue reading

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