Tag Archives: the big year

Trailers for Box Office Bombs: Hindsight Speculation About What Went Wrong (Part I)

First, let me emphasize the anecdotal and subjective quality of the analysis to follow. The marketing campaign for a feature film is built of too many elements (print, teasers, trailers, press, tie-ins, promotions, reviews, release strategy, clips, website, standees, etc.) … Continue reading

Posted in Observations and Provocations, Readings | Tagged , , , , , , , | Leave a comment