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Tag Archives: mars needs mom
Trailers for Box Office Bombs: Hindsight Speculation About What Went Wrong (Part I)
First, let me emphasize the anecdotal and subjective quality of the analysis to follow. The marketing campaign for a feature film is built of too many elements (print, teasers, trailers, press, tie-ins, promotions, reviews, release strategy, clips, website, standees, etc.) … Continue reading →