Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

THE HOBBIT: An Unexpected Journey TRAILER: Singing Dwarves, Creeping Gollum, but no Mention of Dragons or Spiders

Like all the other J.R.R. Tolkein fans around the world (and we are legion), I’m anticipating the release of Peter Jackson‘s production of the Hobbit (2012). Why then did the trailer give me pause, curl my lip, elicit a “wha?” … Continue reading

Posted in Readings | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

UNTITLED STAR TREK SEQUEL “Fan” Trailer that “Fooled the Internet”

In early June 2012, the above trailer was posted, claiming to be the official teaser for the sequel to J.J. Abrams critical and commercial Star Trek movie (2009). The editors as Film School Rejects and Ain’t It Cool News, among … Continue reading

Posted in Observations and Provocations, Readings | Tagged , , , , , , , , , , , , , , , , | Leave a comment

BOOK TRAILERS: An A-V Advertisement for a Verbal Medium

The author of a manuscript  I’ve been editing recently asked me what I knew about Book Trailers and whether I recommended she produce one for her novel.   As a toiler in the world of previews, heralds and coming attractions, … Continue reading

Posted in Introductory and Reference Post, Readings | Tagged , , , , , , , , , | 2 Comments