Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

BOURNE LEGACY TRAILER: No Bourne, No Ludlam, No Sequel, No Prequel

Posted on July 17, 2012 by Frederick Greene

The new Bourne Legacy, slated for Aug. 10th release is not based on the book of the same name by Eric Van Lustbader, “official” heir to Robert Ludlam‘s novelistic career; it does not feature the character Jason Bourne; it does … Continue reading →

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BLOOPERS & OUTTAKES: Trailers By Another Name and From Another Angle

Posted on July 12, 2012 by Frederick Greene

THE LION KING (1994) A Case Study Did you know that the first trailer editors were obliged to work from outtakes? That’s because the negative was too costly/precious, and so the montage editors who got conscripted into movie marketing (circa … Continue reading →

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THE DARK KNIGHT RISES Featurette: A Long Trailer and A Short Documentary

Posted on July 10, 2012 by Frederick Greene

FEATURETTES: Back in the 70’s, featurettes were commonplace marketing adjuncts for important or significant feature films. They were shown on TV (where else, in those benighted days before the intertubes), helping to flesh out the broadcast minutes that a movie-of-the-week … Continue reading →

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