Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Sizzling Update — Getting to Greenlight with help from the pros

Posted on July 9, 2012 by Frederick Greene

A couple of weeks ago, I wrote about trailers created before feature footage was available, using materials ripped from other films, home movies, stock footage–wherever! Often, these are fan-generated, based on love for the source material and a desire to … Continue reading →

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WRECK-IT-RALPH Trailer: Transmedia Juggernaut Announcing Its Arrival

Posted on July 5, 2012 by Frederick Greene

I saw the trailer for Wreck-it-Ralph over the weekend and was impressed by the concept, the product, its presumed extensions and eventual franchise. (A Disney release, Wreck-it-Ralph is a video game villain who dreams of becoming a video game. It’s … Continue reading →

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WITCHER 2: Assassin of Kings– A Game Trailer with Feature Film Appeal

Posted on June 28, 2012 by Frederick Greene

I was looking around the Golden Trailer Awards website this morning for inspiration. Among the GTA 13 winners at its May 31s, 2012 event was the preview for Witcher 2: Assassin of Kings, recipient of the BEST VIDEO Game Trailer … Continue reading →

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