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Author Archives: Frederick Greene
Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way
Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading
Posted in Introductory and Reference Post, Observations and Provocations
Tagged american idol, branding, brave, convergence, disney/pixar, fan fiction, harry potter, henry jenkins, lovemarks, matrix, mit, movie marketing, prometheus, star wars, survivor, Trailers, transmedia, tv spots
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The Life of Pi Fan-Made Trailers: All Sizzle Without the Steak
I saw the 3D trailer for Life of Pi ahead of Prometheus last week and was eager to write about it since it’s that rare type, the single scene trailer, that’s simple to describe and easy to discuss. Alas, that … Continue reading
The Great Gatsby Trailer: Stars, spectacle, style, budget–this trailer has it all!
Despite some caviling about director Baz Lurhman‘s choice of 3D for his remake of the great American novel, The Great Gatsby, the trailer is breathtaking. Seeing the movie was a foregone conclusion for me, regardless of the trailer, since I’m … Continue reading
Posted in Readings
Tagged baz lurhman, carey mulligan, graphic design, great gatsby, great gatsby 2012 movie, jack white, jay z, kanye west, Leonardo DiCaprio, love is blindness, moulin rouge, movie marketing, movie trailer editing, no church in the wild, romeo and juliet, tobey maguire, u2, village roadshow, warner bros.
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