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Author Archives: Frederick Greene
Django Unchained International Trailer: Marketing (and Exploiting) Tarentino’s Signature Style
I love Tarentino films, despite their trailers, which emphasize the visual pleasures of his style but miss the sublimity and substance of his films. (Perhaps that’s an impossible expectation for a trailer?) Hearing of the Django Unchained trailer (above) for … Continue reading
Posted in Observations and Provocations, Readings
Tagged christopher waltz, django unchained trailer, editing, exploitation, graphic design, inglorious basterds, james brown, jamie foxx, johnny cash, kerry washington, kill bill, Leonardo DiCaprio, music cues, samuel l. jackson, tarentino, trailers and movie marketing, uma thurman, walter murch, weinstein brother
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Total Recall (2012) Trailer: Anxieties of Influence
Among the many challenges involved in remaking an iconic film, not the least is creating the trailer and positioning the film vis a vis its original. Beyond the always demanding job of engaging unfamiliar or uninvested audiences in the movie … Continue reading
Posted in Readings
Tagged arnold schwarzenegger, blade runner, bryan cranston, colin farrell, copy, grace randolph, jeremy jahns, kate beckinsale, marketing, philip k. dick, positioning, rekall, remake, sound design, summer blockbusters, total recall 1990, total recall 2012, trailer editing, trailer making
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Do you recall TOTAL RECALL (1990) and its memorable trailer?
In anticipation of the remake of Total Recall (2012), starring Colin Farrell and Kate Beckinsale reprising roles immortalized by Arnold Schwarzenegger and Sharon Stone, I reviewed the official trailer for the 1990 release, suspecting that that expensive, influential and critically … Continue reading
Posted in Classic Readings (of classic film trailers), Readings
Tagged 2001: a space odyssey, arnold schwarzenegger, carolco, colin farrell, jerry goldsmith, kate beckinsale, movie marketing, movie trailers, philip k. dick, rachel ticotin, sci-fi, sharon stone, total recall 1990, total recall 2012
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