Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

MOVIE TRAILERS: Free samples, but of what?

Posted on June 5, 2012 by Frederick Greene

A FREE SAMPLE FOR A DIFFERENT MOVIE THAN THE ONE ADVERTISED The universe of audio-visual heralds for audio-visual entertainments keeps expanding, as I hope to have demonstrated in these posts. Consequently, I find myself revising my definition, conception and understanding … Continue reading →

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Movie Trailer Editing: Tips, Best Practices and Links

Posted on May 31, 2012 by Frederick Greene

One of my close friends is currently enrolled in Video Symphony‘s 14 month editing program, so I’ve been absorbing editing theory and technique every time we’re together, and reminding myself of the subtlety, complexity and sheer artistry involved. Thus inspired … Continue reading →

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Movie Apps: interactivity, investment, engagement and ?

Posted on May 29, 2012 by Frederick Greene

I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading →

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