Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Trailers, Movie Posters, Augmented Reality Games, APPS, etc., etc.: Promotional Materials in the Academic Spotlight

Posted on May 24, 2012 by Frederick Greene

OFFICIAL AVATAR TRAILER – Download the INTERACTIVE one at www.avatarmovie.com/air/ I got a Call For Papers yesterday from a colleague, contributor to and resource for this blog, Dr. Keith Johnston, a lecturer in film at an University of East Anglia … Continue reading →

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Skyfall Trailer: Bond's Chicken Little Moment?

Posted on May 22, 2012 by Frederick Greene

The official teaser trailer was released yesterday (May 21st) for the November 2012 premiere of Skyfall, the latest MGM/Columbia installation of the venerable spy series featuring Daniel Craig as the redoubtable English Secret Intelligence Service agent James Bond. In today’s … Continue reading →

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Battleship Trailers: From Story to Spectacle as the Skepticism Continues

Posted on May 18, 2012 by Frederick Greene

RECENTLY RELEASED TRAILER I come not to condemn the beleaguered board-game inspired movie, but to praise its recent repositioning via the trailer above. Defying the skepticism and negative critical reaction to the 209M Hasbro branded summer blockbuster, (which, by the … Continue reading →

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