Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Avengers AND Harry Potter and the Deathly Hallows post-release TV Spots: Jump on the Bandwagon!

Posted on May 15, 2012 by Frederick Greene

AVENGERS TV SPOT, Released May 8th. Last week, after AVENGERS shattered opening weekend box office records in the United States, the trailermakers cut a :17 spot to exploit the extraordinary news. Presumably, the distributor had contingency plans for just this … Continue reading →

Posted in Observations and Provocations, Readings | Tagged , , , , , , , , , , , , , | Leave a comment

God Bless America Trailer: Sociopathy and graphic violence OK with the MPAA, but not the "f" word

Posted on May 10, 2012 by Frederick Greene

RED BAND TRAILER God Bless America is to be released on May 11th, though it already debuted on VOD, April 6th, an indication that its distributor had greater expectations from the “direct to vid” route than theatrical. Bobcat Goldthwait‘s ascerbic … Continue reading →

Posted in Observations and Provocations, Readings | Tagged , , , , , , , , , | Leave a comment

DIGITAL MARKETING: The Movie Trailer's New Medium

Posted on May 8, 2012 by Frederick Greene

Bugeyes126: Viral videographer: Par of Men in Black 3’s digital campaign I visited my colleague John Weller’s classroom last night at UCLA, to sample the conversation in his Digital Marketing course, the Spring Quarter installation of the Andrew J. Kuehn … Continue reading →

Posted in Observations and Provocations | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment