Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium

Posted on March 22, 2012 by Frederick Greene

(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading →

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HALLOWEEN (2007) REBOOT TRAILER: Attract old fans and make new ones

Posted on March 20, 2012 by Frederick Greene

(The celebration of student trailer analysis continues. My blog batteries are nearly recharged, and I’ll be posting again Thursday.) In rebooting the successful Halloween horror franchise, movie marketers had a daunting task cut out for them: appeal to the franchise’s … Continue reading →

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BLUE VALENTINE: A Viewing Journal

Posted on March 15, 2012 by Frederick Greene

[Continuing our celebration of student trailer readings and the end of the quarter!] Blue Valentine is about a young couple falling in love and then having their love weighed down and eventually destroyed by parenting, the stagnancy of being married, … Continue reading →

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