Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

The Hangover Trailer: A close reading

Posted on March 13, 2012 by Frederick Greene

[YET ANOTHER STUDENT READING…..] Name: The Hangover Year: 2009 Length: 2 minutes 26 seconds The Hangover, despite its overall box office success, actually had a better second and third weekend (bringing in over $100MM collectively) than its $44MM opening. This … Continue reading →

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DONNIE DARKO Theatrical Trailer: A critique

Posted on March 8, 2012 by Frederick Greene

[EDITORS NOTE: Celebrating the end of the quarter, I’m turning over the blog for a few days to some of the best student “readings” of trailers. This one concerns the official theatrical trailer for Donnie Darko, a critically acclaimed and … Continue reading →

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THE DARK KNIGHT First Trailer: A student reading & analysis

Posted on March 6, 2012 by Frederick Greene

[Editor’s Note: One of my students recently submitted this analysis of The Dark Knight theatrical trailer for his required weekly journal. I was gratified to see the application of my “how to read a trailer” worksheet, and impressed by his … Continue reading →

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