Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Market Research & Testing: Reports from the Frontlines of Movie Advertising

Posted on April 3, 2012 by Frederick Greene

This quarter, in the graduate seminar I teach on movie trailers, I invited a senior executive from Nielsen NRG (part of the Nielsen Group, famous for its ratings measurement and entertainment research) to visit our classroom and speak about the … Continue reading →

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BOARDWALK EMPIRE TV SPOTS: Multi-Sensory, Experiential & Somatic

Posted on March 29, 2012 by Frederick Greene

In a recent, soon to be published paper, Dr. Enrica Picarelli (a post-doctoral fellow at the University of Luneburg, Germany) “investigates the multisensory appeal of digital television aesthetics, taking HBO’s promotion of Boardwalk Empire as an example of hyperaesthetics marketing.” … Continue reading →

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THE HUNGER GAMES TEASER: A Viral Reading Campaign?

Posted on March 27, 2012 by Frederick Greene

In the :58 teaser for The Hunger Games, there is no explanation of the title, no explanation of the premise, no description of the “world” entered, other than the audio-visual evidence that a female archer is under assault in a … Continue reading →

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