Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

MARKETING ENTERTAINMENT: Entertainment as Marketing, From Silicon Valley and Hollywood to Madison Avenue

Posted on April 12, 2012 by Frederick Greene

NATURALIZING THE BRAND’S COMMERCIAL RELATIONSHIP WITH AUDIENCES? Last Friday, I attended the “Transmedia 3: Rethinking Creative Relations” Conference at USC, a joint presentation of UCLA Theater, Film and Television Department AND USC’s Annenberg School of Communications, generously sponsored by the … Continue reading →

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American Reunion: Masturbation, Humiliation and the Easter Weekend Reboot of a Diluted Brand

Posted on April 10, 2012 by Frederick Greene

As Box Office Mojo noted, “American Reunion’s $21.5 million is actually the best R-rated Easter debut since Panic Room a decade ago. In comparison, the first three American Pie movies were all released in the Summer, which is prime real … Continue reading →

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THE TITLE SEQUENCE AND THE TRAILER: Whether Peritext or Epitext, Almost Always More Interesting Than Their Feature!

Posted on April 5, 2012 by Frederick Greene

[vimeo http://vimeo.com/31992143] My friend and colleague, Dr. Enrica Picarelli, writing on her smart and rigorous media studies blog, Space of Attraction, recently steered me to the website ART OF THE TITLE, “a compendium and leading web resource of film and … Continue reading →

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