Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

THINK LIKE A MAN: African-American audiences surprise the industry yet again.

Posted on April 24, 2012 by Frederick Greene

“The No. 1 movie in North America over the weekend, and by a long shot (sorry, Zac Efron), came as a surprise to the movie industry: Think Like a Man,” a low-budget ensemble comedy aimed at African American audiences took … Continue reading →

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NEWS CYCLE TRAILERS: Pull the Stunt and Let the Amateurs* Market the Film

Posted on April 19, 2012 by Frederick Greene

Sacha Baron Cohen has been confounding interviewers and interviewees since his break-through Ali G days. A comic descendent of Lenny Bruce and Andy Kaufman, he’s a fearless and occasionally brilliant performance artist and a consummate because shameless and gonzo promoter … Continue reading →

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PROMETHEUS HERALDS: Trailer Coming Soon

Posted on April 17, 2012 by Frederick Greene

PROMETHEUS TRAILER DEBUT ANNOUNCEMENT Is this the newest thing? Is this a good thing, and if so, where does it end? In today’s post, I want to discuss trailers having trailers. Perhaps I’m late to the party and it’s been … Continue reading →

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