Category Archives: Articles and Interviews

TRAILERS AS A SUBJECT OF ACADEMIC INQUIRY: Q & A with British University Students

Posted on October 16, 2012 by Frederick Greene

My friend and colleague Dr. Keith Johnston, Senior Lecturer in Film & Television at the University of East Anglia in Norwich, England, contacted me recently, asking for a referral to a “real” trailer producer who might be willing to conduct … Continue reading →

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KEY ART AWARDS TIME: Honoring the talent behind movie marketing

Posted on October 9, 2012 by Frederick Greene

GIARONOMO’S (NYC’S) 2012 Key Art Awards BRONZE MEDAL WINNING TRAILER Next Wednesday, Oct. 17th, the Hollywood Reporter presents the 41st Annual Key Art Awards, “entertainment’s most recognized awards competition for advertising and communications.” Although this is a mostly insider evening, … Continue reading →

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STEPHEN FRANKFURT: In memoriam for a visionary advertiser and movie marketer

Posted on October 4, 2012 by Frederick Greene

I read the obituary of Stephen Frankfurt in yesterdays Times. He was a giant of the industry–indeed of several disciplines within the industry of advertising. I’ve provided some links to better bios than I can offer here (see bottom of … Continue reading →

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