Category Archives: Articles and Interviews

CLOUD ATLAS TRAILER: Marketing the Hard to Describe Movie

Posted on November 2, 2012 by Frederick Greene

Box Office Mojo predicted the difficulties faced by Cloud Atlas in finding an audience in these paragraphs from an Oct. 25th article anticipating new releases and their likely box office expectations: “Opening at 2,008 locations, Cloud Atlas has the most … Continue reading →

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ON THE PROBLEMATIC PRODUCTIVITY OF HYPE: Notes from a recent essay on FlashForward’s Experimental Promotional Campaign

Posted on October 30, 2012 by Frederick Greene

My friend, Dr. Enrica Picarelli, an Italian media scholar completing a post-doctoral fellowship at Leuphana University in Luneburg, German, sent me her essay (a short version of which recently appeared at the “In Media Res” website (a media commons project), … Continue reading →

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TRAILERS AS A SUBJECT OF ACADEMIC STUDY: Q & A with British University Students (part ii)

Posted on October 18, 2012 by Frederick Greene

This film has a 7% Rotten Tomatoes score and yet the trailer is superb–both in terms of understanding its audience and compellingly articulating its various appeals. I use it every year in my class as an example of the “lousy … Continue reading →

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