Tag Archives: LISA kernan

Trailers Are….. Insights from scholars of (rather than makers of) trailers

Posted on January 27, 2012 by Frederick Greene

Trailer maker and film marketing pioneer Andy Kuehn told me repeatedly that the movie industry operated on the guild system: start at the bottom; work your way up; learn by apprenticeship; pay your dues; serve your time; rely on those … Continue reading →

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Meta Movies – Trailers, Free Samples & Self-consciousness

Posted on November 23, 2011 by Frederick Greene

(A FILM ABOUT COMEDY WITH JERRY SEINFELD) I have tried to use this blog to denaturalize and defamiliarize my subject. I’ve wanted to introduce critical distance into the appreciation of these short commercial films that are so universally enjoyed, so … Continue reading →

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Contradiction, Paradox and the Political Unconscious of Trailers

Posted on November 8, 2011 by Frederick Greene

In today’s post, I’d like to highlight the contradictory or paradoxical quality of trailers, a quality that tells me something complicated and significant is taking place within. It was Lisa Kernan, one of our academic consultants on the Coming Attractions … Continue reading →

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