Tag Archives: LISA kernan

ON THE PROBLEMATIC PRODUCTIVITY OF HYPE: Notes from a recent essay on FlashForward’s Experimental Promotional Campaign

My friend, Dr. Enrica Picarelli, an Italian media scholar completing a post-doctoral fellowship at Leuphana University in Luneburg, German, sent me her essay (a short version of which recently appeared at the “In Media Res” website (a media commons project), … Continue reading

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Trailers, Movie Posters, Augmented Reality Games, APPS, etc., etc.: Promotional Materials in the Academic Spotlight

OFFICIAL AVATAR TRAILER – Download the INTERACTIVE one at www.avatarmovie.com/air/ I got a Call For Papers yesterday from a colleague, contributor to and resource for this blog, Dr. Keith Johnston, a lecturer in film at an University of East Anglia … Continue reading

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TRAILER EDITING: Toward a formal definition

DISCONTINUITY EDITING IN THE LAUNCH TRAILER FOR A BLOCKBUSTER VIDEO GAME This was “editing” week in seminar and as I re-read the materials dealing with feature film and trailer “shot coordination,” certain correspondences and connections struck me with the force … Continue reading

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